Believe it or not, but direct mail still works. 90% of mail is opened, and consumers hold onto their mail for an average of 17 days!
Here are some of the many reasons why you should still be doing direct mail:
#1 Direct Mail is Physical
Your customer’s office is the dashboard of their truck and direct mail is a great way to stay in front of them. Physical mail will be seen, kept and be used as a buying tool by your customer on a daily basis.
#2 Direct Mail Works Great with Your Digital Strategy
Direct mail integrates well with digital signage, email marketing, mobile engagement and social media. Another avenue to solidify brand awareness.
#3 Direct Mail is All About Personalization
We tell your customers about product mix, services, your people, promotions and competitive pricing. We make sure your direct mail piece is a reflection of your business.
#4 Direct Mail Has Staying Power
Ever put a direct mail postcard on your fridge, maybe from your dentist or pizza shop? Direct mail sticks around for several days – up to 17 days according to some surveys.
#5 Direct Mail Increases Brand Awareness
Mail is one of several channels companies use to build brand awareness at all stages of the customer lifecycle. It will help you find new audiences that are otherwise unreachable and when you complement your digital messages with a direct mail campaign, you appear to be everywhere, at the top of your game.
At Distributor Marketing Management, we do it all for you. We will help cultivate the ‘perfect customer’, create a personalized marketing plan, design a direct mail piece, print, and mail for you every month. We make it easy.